Research: Case Study

Teen Now is a pop music magazine which is aimed at teenage girls, 13- 19, who are interested in fashion, shopping and pop music.

Front Cover
 

 In this cover of Teen Now magazine there is a variety of colours used to make the cover look more appealing to their readers. There are roughly five different colours used in this cover, the use of different bold colours make the magazine look more exciting and shows the pop side of the magazine since pop music is fun and exciting. The pink colour is a girly colour which connotes that the magazine is aimed at teenage girls, the bright colours such as blue and yellow makes the cover stand out to the reader and makes it look more appealing. The pink is used to emphasise the main cover line which is about One Direction to capture the readers attention straight away, the font for the main cover line is also bigger which helps to capture attention.

Teen Now magazine has many images of pop stars that would attract the target audience. The main image is of One Direction. This image appeals to the target audience because many teenage girls like One Direction. The title 'Teen Now' appeals to teenage girls. The word 'Teen' is used to show that the magazine is for teenage girls and the use of the word 'Now' shows that the magazine is up to date with the latest pop music and gossip. The subtitles for the magazine are about fashion, other bands such as District 3or Little Mix and other teen celebrities who are male this appeals to the target audience because they may be interested in the latest fashion as well as music and they may like the other bands that are in this issue.

The language in the magazine is colloquial this shows that the magazine can relate to the target audience, the magazine uses phrases such as "Hot Boys Galore" and words such as "hunks" and "chilled" this shows that the magazine is relatable to their target audeince by writing colloquialy, these words are what the reader woul use and therefore sounds peronal and friendly. It makes the magazine sound like a friend talking to the reader. The magazine doesn't relay on the emotive or colloquial language, it relays on their images.

 

The price of the magazine is £2.50 this reflectes the target audience, the magazine is not expensive because it's aimed at teenagers who are still in school or college so they don't have money to spend on expensive magazines. The price makes it affordable for teenagers.

 

Contents Page

 

The conventions that the contents page follows is that it has the logo of the magazine, images which relate to the front cover and the page numbers are written in bold. The content's page has been made to attract the audience. There are images of band members, clothes and other male teen celebrities this  appeals to the target audeince. The colours in the contents page is similar to the colours on the front cover.

 

Double Page Spread

 



 The topic of the article is One Direction on their new movie 'This Is Us'. The theme of this article is real life experiences they talk about the film and shows an insight of their life so that the fans could get to know them better. The target audience may find this article interesting because they may be a fan of One Direction and this article gives informs them about their movie, this may interest the reader and make them excited to watch the movie. The double page spread is the main coverline which persuades the target audience to buy the magazine so this article may be the reason why the target audience purchased the magazine.

Editor's Letter

A letter from the editor is used to welcome the reader and build an informal relationship so that the reader feels familiar. The editor will often add a photo and a signature to make it feel like a real person. In this editor's letter it has many conventions such as a short introduction to the magazine, it uses informal language such as "fav" and "hot boys" to make it seem as if the reader is talking as a friend. The letter welcomes the reader "welcome to the brand new issue of your favourite magazine!". There's a photo of the editor and a signature to make it feel like it is a real person. This editor letter talks about the issues in the magazine, it build a relationship with the reader.

 

 

Research: Media Audiences

The audience is any group of people who receive a media text. All audiences are different and in media studies we are particularly interested in the target audience. This is the audience that media producers aim their product at.

Magazine Title	Target Audience	Leisure Time Interests
Look	13- 25, females	Fashion, shopping
Teen Now	12- 19, teenage girls	Fashion, shopping, pop music
Keerang	13- 25, females and males	Rock music

Research: Parent Companies and Cross Media Ownership

A Parent Company is a firm that owns or controls other firms (called subsidiaries). Some parent companies also own more than one product within the same media.

It is beneficial for a parent company to own more than one product within the same media, for example Bauer own Kerrang and Mojo both music magazines, this helps the company earn money instead of earning money from one magazine they get money from both magazines.

Cross Media Ownership is when the parent company promote their subsidiaries through each other. As well as Kerrang and Mojo, Bauer own Kiss. On the Kiss Website Kerrang magazine is advertised on the website as a form of Cross Media Ownership this promotes the products to a wider audience. This is an example of how Bauer uses their subsidiaries to promote each other.

The audience is not made aware of the parent company ownership. The ownership doesn't affect the consumer and Bauer, as long as the consumer receives their product then they will be happy but some consumers may feel that Bauer are a bit sneaky since they're making a profit from owning many products.

Shooting Schedule

Shot	Content /Action	Shot type	Costume/ hair/ make up	Props	Personnel	Equipment
1	Artist looking at camera with sultry expression or a smile	Close up shot or head and shoulder shot	Artist costume: leather jacket, simple top. Hair: loose and wavy. Make up: smoky eye shadow, pink or red lipstick, blusher		Artist, stylist, photographer, makeup artist, location manager	Simple back drop, digital camera, batteries, memory card
2	Artist sitting down on grass or chair with an instrument	Mid shot	Artist costume: leather jacket, simple top, jeans, perhaps converses or boots. Hair: loose, wavy, pushed to one side. Make up: natural or kept the same.	Guitar	Artist, stylist, photographer, makeup artist, location manager	Digital camera, batteries, memory card, background of garden, guitar
3	Artist leaning against building or lamppost, hands tucked in pocket, looking away from camera.	Mid shot or mid- long shot	Artist costume: leather jacket, simple top, jeans, perhaps converses or boots. Hair: loose, wavy, pushed to one side. Make up: smoky eye shadow	bag	Artist, stylist, photographer, makeup artist, location manager	digital camera, batteries, memory car, a bag
4	Side shot of artist looking away or looking down	Mid- close up shot	Artist costume: leather jacket, simple top, jeans, perhaps converses or boots. Hair: loose, wavy, Make up: smoky eye shadow		Artist, stylist, photographer, makeup artist, location manager	digital camera, batteries, memory card
5	Playful image of artist posing in a garden(?) looking away from camera	Mid- long shot	Leather jacket, simple top, jeans, perhaps converses or boots. wavy hair, smoky eye shadow	Bag (?)	Artist, stylist, photographer, makeup artist, location manager	digital camera, batteries, memory card

Research: Magazine article (double page feature)