A Parent Company is a firm that owns or controls other firms (called subsidiaries). Some parent companies also own more than one product within the same media.
It is beneficial for a parent company to own more than one product within the same media, for example Bauer own Kerrang and Mojo both music magazines, this helps the company earn money instead of earning money from one magazine they get money from both magazines.
Cross Media Ownership is when the parent company promote their subsidiaries through each other. As well as Kerrang and Mojo, Bauer own Kiss. On the Kiss Website Kerrang magazine is advertised on the website as a form of Cross Media Ownership this promotes the products to a wider audience. This is an example of how Bauer uses their subsidiaries to promote each other.
The audience is not made aware of the parent company ownership. The ownership doesn't affect the consumer and Bauer, as long as the consumer receives their product then they will be happy but some consumers may feel that Bauer are a bit sneaky since they're making a profit from owning many products.
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