Research: Convergence

Convergence

Convergence is the occurrence of two or more things coming together. Different type of media forms would usually be placed on a magazine for example social networking sites, websites, audio giveaways (e.g Cd's) and competitions to be entered online and posters inside the magazine and freebies.

Social networking sites and websites promotes the magazine and keeps the fans updated it also helps the fans interact with each other. Convergence of media platforms such as this creates a far wider readership creating more profit for the magazine. 

Seventeen magazine used convergence. Their target audience is teen girls from ages 14- 20. In their magazine they give away freebies which would come in use for a teenage girl for e.g in this issue of the magazine, on the top of the cover it states that on page 20 you could get free lip gloss. At the top it also has a competition is which you can win money. Also it has the website name seventeen.com on the left side, bottom corner so that the readers can check for updates, it offers wide readership creating profit for the magazine. Ad's also sponsor the magazine on the website giving them more money. Magazine convergence is effective for both the reader and the magazine.