Monday, 30 September 2013

Research: Ideology and Values

Look Magazine

This magazine mainly focuses on fashion, gossip and celebrity lifestyles. Many articles in the magazine is based around the theme and topic of fashion and makeup such as the articles "The Front Row's Best Outfits On The High Street Now!", "The New Beauty Miracles To Try Now" and "Fashion's NEW 'It' Girl." There are also articles on gossip and celebrity lifestyles such as "Ellie Goulding- Why Cara & Rita Tell Her Everything, Her Secret Holiday With 1D's Niall".

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Looks magazine gives the reader a message on fashion and celebrity lifestyles. The magazine gives the reader a message that they should wear the latest fashions to look and feel good.

The three main topic areas the magazine covers in the latest fashion and the latest gossip in a certain celebrity's life.

The magazine's ideology (the lifestyle that the magazine is promoting) is showing the reader that fashion plays a big part on society and looking good, keeping touch with the latest fashion is a big deal because it makes you look and feel good, it makes people notice you. Also, that knowing about the latest gossip and a celebrity's lifestyle will help with social interaction because people in today's society like to gossip and know about the latest gossip.

The target reader may find the articles interesting because it keeps them informed of the latest fashion and what kind of clothing their favourite celebrity is wearing at the moment, it also keeps them informed of the latest gossip spreading around their social group and the media. For e.g. this issue of the magazine dicusses the gossip based around Ellie Goulding and Niall Horan, it also shows the reader the latest fashion and beauty tips.

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