Research: Emotive and Colloquial language

Teen Now

Teen Now is a magazine target at teenage girls from ages 13- 19, who have an interest in fashion and pop music.

In this magazine the colloquial phrases is not really used to attract the target audience, the magazine relays more on their images and their bright colours. However, colloquial phrases such as; "cool", "get punky" and "Hot boy galore" are used to relate to the target audience and make it seem like the magazine is made just for them. Emotive words and phrases are also used to attract the target audience such as; "Win! The new 1D perfume" makes the readers excited because they can win a perfume from their favourite band. Also reading the words "I thought it was the end..." may make the readers curious and and sad.

The words "cool" "get punky" and "hot boy galore" makes the magazine sound like it's another teenager  talking to them, so it sort of makes the magazine sound like a friend. Some of these words such as "hot boys" and "cool" are words that the readers would use and therefore it sounds personal and friendly.The phrases such as "Win! The new 1D perfume" and "I thought it was the end..." creates an emotional reaction from the reader.

Magazines usually use colloquial and emotive language usually through their cover lines to attract their target audience. Colloquial words such as "cool", "get punky", "hot boy galore" is used in the cover lines besides the images these colloquial words show that the magazine can connect to the readers and relate to their use of everyday language to make the magazine easier to read. Emotive words such as "Win! The new 1D perfume", "I thought it was the end..." and "in the studio with District 3" makes the readers curious and excited these emotions persuade the reader to buy the magazine. However pop magazines such as Teen Now rely on the images to attract the readers but their use of colloquial and emotive language helps to attract the reader as well.