A letter from the editor is used as a short introduction to the magazine, the letter welcomes the reader. It builds an informal relationship so that the reader feels familiar, they may mention a previous issue to make the magazine seem familiar to the reader, it seems as if they're 'coming back' to the magazine. The editor will often add a photo and a signature to make it feel like a real person.
Teen Now Magazine
The magazine's editor has written the letter to make it sound friendly "we also have some gorgeous pics of Ross Lynch, Austin Mahone and some of the hot boys from Waterloo Road!" The editor is writing in an informal style to connect with the readers and seem like a friend, this makes the magazine seem more personal to the target audience, who are teen girls from ages 13-19. The use of celebrity names in the editor's letter makes the reader more excited to read the magazine and assume that the editor can actually relate to them.
Look Magazine
The magazine's editor has written the letter to make it informative. "...we've selected an edit of the must-do trends, straight from the runaway, landing on the high street (from p18)" this informs the reader of where to find the edits of the must- do trends. "Let me know what you think of the issue-" the editor makes her seem like a friend as she's welcoming the readers opinions through her twitter and addresses the reader as "you" which makes it seem as she has a personal relationship with the reader. The tone of the magazine reflects on the target audience which is females from ages 15- 25, the editor's note is not as informal as the Teen Now magazine's editor's letter.
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